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SKIN1004 Brand Guide – Gentle Korean Skincare Powered by Madagascar Centella
Discover SKIN1004: Pure Ingredients for Healthy Skin
SKIN1004 (pronounced “Skin Cheonsa,” meaning “Skin Angel” in Korean) has become one of the fastest-growing Korean skincare brands worldwide. The brand is best known for its signature Madagascar Centella Asiatica collection, featuring high-quality Centella sourced from the pristine regions of Madagascar.
Built on the philosophy of simplicity and purity, SKIN1004 creates skincare products that focus on calming, hydrating, and strengthening the skin using carefully selected ingredients. Its minimalist formulations avoid unnecessary additives while delivering effective skincare solutions suitable for even the most sensitive skin types.
Today, SKIN1004 is trusted by millions of skincare enthusiasts globally and has become one of Australia’s most sought-after K-Beauty brands thanks to its gentle formulas, lightweight textures, and skin barrier-focused approach.
Whether you’re looking to calm redness, strengthen your skin barrier, improve hydration, or create a simple Korean skincare routine, SKIN1004 offers effective solutions for all skin types.
Why Australians Love SKIN1004
Australia’s environment can be demanding on the skin. High UV exposure, dry air, changing seasons, and environmental stress often contribute to dehydration, sensitivity, redness, and weakened skin barriers.
SKIN1004 products are especially popular among Australians because they offer:
- Gentle formulations suitable for sensitive skin
- Lightweight textures ideal for warm climates
- Strong focus on hydration and barrier repair
- Effective soothing ingredients
- Fragrance-light skincare options
- Daily skincare suitable for all ages
Many Australian consumers appreciate SKIN1004’s minimalist philosophy and ingredient transparency.

Key Ingredients in SKIN1004 Skincare
Madagascar Centella Asiatica
The hero ingredient found throughout SKIN1004’s bestselling collections. Madagascar Centella is known for its purity and high concentration of soothing compounds.
Benefits:
- Helps calm visible redness
- Supports skin barrier repair
- Promotes healthy skin recovery
- Improves overall skin comfort
Hyaluronic Acid
Featured in the Hyalu-Cica collection, Hyaluronic Acid delivers deep hydration and moisture retention.
Benefits:
- Deep hydration
- Improved skin elasticity
- Reduced dehydration
- Long-lasting moisture
Niacinamide
A multi-benefit ingredient that supports brighter and healthier-looking skin.
Benefits:
- Improves uneven skin tone
- Helps refine pores
- Supports skin barrier health
- Enhances skin radiance
Ceramides
Essential lipids that help protect and strengthen the skin barrier.
Benefits:
- Locks in moisture
- Prevents dryness
- Improves resilience
- Supports skin recovery

Best-Selling SKIN1004 Products
SKIN1004 Madagascar Centella Ampoule

The brand’s most iconic product and a global bestseller. Formulated with high-purity Madagascar Centella Asiatica extract to calm and hydrate sensitive skin.
Best For:
- Sensitive skin
- Redness-prone skin
- Daily hydration
- Barrier support
SKIN1004 Madagascar Centella Soothing Cream

A lightweight moisturiser designed to soothe irritation while maintaining moisture balance.
Best For:
- Sensitive skin
- Combination skin
- Daily moisturising
- Skin barrier care
SKIN1004 Hyalu-Cica Water-Fit Sun Serum SPF50+ PA++++
One of the most popular Korean sunscreens worldwide, combining powerful UV protection with hydrating skincare benefits.
Best For:
- Daily sun protection
- Dry skin
- Sensitive skin
- Makeup-friendly wear
SKIN1004 Madagascar Centella Tone Brightening Capsule Ampoule

A brightening ampoule designed to improve skin radiance and support a more even complexion.
Best For:
- Dull skin
- Uneven skin tone
- Dark spots
- Glass skin routines
SKIN1004 Madagascar Centella Light Cleansing Oil

A lightweight cleansing oil that effectively removes makeup and sunscreen without leaving a heavy residue.
Best For:
- Double cleansing
- Sensitive skin
- Daily cleansing
- Combination skin
Frequently Asked Questions
What is SKIN1004 best known for?
SKIN1004 is best known for its Madagascar Centella collection, particularly the Madagascar Centella Ampoule and Hyalu-Cica Water-Fit Sun Serum.
Is SKIN1004 suitable for sensitive skin?
Yes. SKIN1004 specialises in gentle formulations designed for sensitive, reactive, and easily irritated skin.
What are the benefits of Madagascar Centella?
Madagascar Centella helps calm irritation, support skin barrier recovery, and improve overall skin comfort.
Is SKIN1004 good for acne-prone skin?
Many SKIN1004 products are lightweight, soothing, and suitable for acne-prone skin types.
Is SKIN1004 suitable for Australian weather?
Absolutely. The brand’s lightweight and hydrating formulations work exceptionally well in Australia’s diverse climate conditions.
Shop SKIN1004 in Australia
Explore the complete SKIN1004 collection and discover Korean skincare inspired by nature and backed by innovation. From the bestselling Madagascar Centella Ampoule to the viral Hyalu-Cica Sun Serum, SKIN1004 offers gentle yet effective skincare solutions designed to soothe, hydrate, and strengthen your skin every day.

Ampoule
Cleanser
Mask
Moisturiser
Reedle Shot
Serum
Shooting Cream
Spot Treatment
Sun Care
Toner