ANUA Rice Enzyme Brightening Cleansing Powder 40g

ANUA Rice Enzyme Brightening Cleansing Powder 40g

WHY AUSTRALIANS ARE OBSESSED WITH THIS K-BEAUTY GEM

If your skin feels dull after a long Sydney summer or you’re battling congested pores from sunscreen build-up, meet the Korean skincare secret that’s taken shelves by storm. ANUA’s Rice Enzyme Brightening Cleansing Powder is a powdered exfoliating cleanser that turns into a pillowy foam the moment it meets water — delivering a thorough, yet feather-light cleanse every morning.

KEY BENEFITS

• Visibly Brightens
  Rice bran extract and papain enzyme gently dissolve the dead skin cells that cause that flat, tired complexion — revealing the luminous skin underneath.
• Exfoliates Without Irritation
  Unlike grainy physical scrubs that can micro-tear skin, the enzymatic action works at a cellular level — perfect for sensitive, combination, or acne-prone skin types.
• Unclogs & Refines Pores
  Consistent use helps minimise the appearance of enlarged pores, making your skin feel smoother and your makeup sit better.
• Low-pH Formula
  Formulated close to skin’s natural pH (around 5.5), this cleanser maintains your moisture barrier rather than stripping it — no tight, squeaky-clean feeling.
• Lightweight Travel-Friendly Format
  40g of powder cleanser goes a long way — a single pea-sized amount is all you need. TSA-approved and perfect for carry-on.

HOW TO USE

1. Pour a small amount (about 0.3–0.5g) onto dry or damp fingertips
2. Add a few drops of water and lather between your palms until it forms a foam.
3. Gently massage onto a damp face in circular motions for 20–30 seconds.
4. Rinse thoroughly with lukewarm water.
5. Follow with your favourite toner or serum.

Recommended: Use 3–4 times per week for best brightening results. Can be used daily for light cleansing.

INGREDIENTS (Key Actives)

• Rice Bran Extract (Oryza Sativa Bran Extract) — brightens & evens skin tone
• Papain Enzyme — gentle enzymatic exfoliation
• Fermented Rice Water — hydration & antioxidant protection
• Sodium Cocoyl Isethionate — mild, skin-loving surfactant
• Niacinamide — fades dark spots & supports barrier function

Full ingredient list available on the product packaging. Formulated without parabens, artificial fragrance, and harsh sulfates.

FREQUENTLY ASKED QUESTIONS

Q: Is this suitable for sensitive skin?
A: Yes. The enzyme-based exfoliation is significantly gentler than physical scrubs. We recommend patch testing first if you have reactive skin.

Q: How is this different from a regular face wash?
A: Unlike liquid cleansers, the powder format stays stable without added preservatives and activates only when mixed with water — delivering fresher, more potent ingredients to your skin each time.

Q: Can I use this every day?
A: For most skin types, 3–4 times per week is ideal for exfoliation. If you’re using it purely as a gentle daily cleanser, once daily is fine.

Q: Will it help with hyperpigmentation?
A: The combination of rice enzyme and niacinamide makes it effective for gradually fading post-acne marks and uneven tone with consistent use over 4–6 weeks.

Q: Is ANUA cruelty-free?
A: ANUA is a cruelty-free Korean skincare brand. Products are not tested on animals.

PRODUCT DETAILS

• Size: 40g
• Skin type: All skin types
• Country of origin: South Korea
• Dermatologist tested: Yes